During 1966, Bud Bushnell founded Genie Industries. During that time, he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was used to lower and raise the hoist. This device really impressed lots of clients and therefore, the name was born.
Genie has moved into many new markets, as the need for work platforms and lifts grew. Over time, when the requirements for new machines to meet many applications grew, the company made itself recognized in many new markets. Like for example, Genie went into making man-lifts, articulated booms, light towers telehandlers and stick booms.
Genie decided to acquire a partner who had the same values because of the economic downturn in the start of the 2000s, when they partnered together with Terex. This company has a history acquiring equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
During the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Hence, all Genie machines continue to be marketed under the Genie brand name.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on providing outstanding support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's Bi-Energy and DC machinery are emission-free, quiet equipment capable of working in delicate work environments. Where the equipment has to be driven significant distances, like within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the advantages of a 48V DC machine.
Compared to any of the various kinds of aerial platforms, telescopic booms provide more horizontal reach overall. These equipment are great for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machinery provide the drive speed and supreme traction you require in order to travel around the work site and job area.